Phil Fernbach

Phil Fernbach is a bluegrass fanatic and professor of marketing at the Leeds School of Business at the University of Colorado, Boulder. By day, he is a cognitive scientist who studies how people think, and he applies insights from his research to improve public discourse and help consumers and managers make better decisions. He also teaches data analytics and behavioral science to undergraduate and Masters students.

His book, The Knowledge Illusion: Why We Never Think Alone, was chosen as an Editor's Pick by the New York Times and explores why we think we know so much more than we do, and the profound implications for individuals and society. He has also written popular press articles for outlets such as the New York Times, Quartz, MarketWatch, and Harvard Business Review, and he regularly gives public talks about his research. He has a Ph.D. from Brown University and an undergraduate degree in philosophy from Williams College.

Phil is a fixture in the Colorado bluegrass scene and has been lucky enough to play bluegrass music throughout the United States and Europe.