“The Martha White Theme” began as an advertising jingle for Martha White flour, written by the Nashville songwriter Pat Twitty in the early 1950s. Flatt and Scruggs, sponsored by Martha White on radio and television, made the jingle their own.
The song is a cheerful advertisement set to bluegrass. Its verses urge the listener to bake right with Martha White flour, and its bright, simple tune made it as much a greeting as a commercial — audiences came to expect it and would ask the band to play that Martha song.
Flatt and Scruggs sang it for years on the Grand Ole Opry and their television show, and it became a bluegrass standard in its own right. The version heard here is by Lester Flatt, Earl Scruggs and the Foggy Mountain Boys.
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